Increase the Chase Freedom® Student credit card’s application rate through a dynamic and engaging content marketing campaign throughout back to school season.
The Challenge
Paid & Organic Social Media - Creating brand awareness and desire on social media platforms and offering helpful content to prepare for college as well as in depth engaging content about finding the right card will highlighting the benefits that come with it.
Blog Content - Positioning Chase as a thought leader in the space and providing valuable content to prospects.
Landing Page - Throughout the campaign, prospects will be strategically lead to the campaign landing page form where an application is encouraged.
Email Drip Campaign - Post-conversion phase is focused on providing a smooth onboarding experience for students and making them feel proud about being part of the Chase community.
Research on shows that they Gen Z cares about financial stability more than other generation.
A two week content marketing campaign focused around empowerment and possibilities with the credit card to balance financial goals and limited budget with maximising the college student experience. "Yes” is the answer to all of the questions. This feeling is evoked throughout all of the content created for this campaign.
The Solution
10% increase of the application rate for the Chase Freedom® Student Credit Card within 2 weeks
3.5% conversion rate of landing page
Expected Results
Scope of Work
Target Audience Research
Content Strategy & Creation
Detailed Content Calendar
Measurement Plan